Focal beads and chains define the backbone of a jewellery line, but three smaller collections round it out in ways that are easy to underorder simply because they don't anchor a design the way a focal piece does: Charms, Jhumke, and Tops.
Charms: personalisation, at real scale
Our 22-design Charms collection exists for one job: letting a customer make a piece their own, whether that's a single charm added to a chain or bracelet, or a themed set sold together. Genuine 925 sterling silver like everything else in the catalogue, charms are typically the lowest-cost-per-piece addition to an order relative to a focal bead, which makes them an easy way to add real perceived variety to a line without a large weight commitment.
Jhumke: a traditional design with steady, specific demand
Our Jhumke collection - traditional bell-shaped earrings - is a genuinely small range (2 designs), but the demand for the style itself is real and specific rather than niche: jhumkas are a staple of Indian ethnic and fusion jewellery lines, and a retailer serving that market without any jhumka option is leaving a recognisable, named request unanswered. A small range here isn't a gap to apologise for - it's a starting point to test demand before expanding.
Tops: the everyday staple
Our Tops collection - stud earrings - currently holds a single design, the smallest collection in our catalogue. Studs are the most-worn earring style day to day precisely because they're understated, which means this is a genuine staple-demand category even at a small design count: a retailer's customer buying a statement piece elsewhere in the line often adds a simple stud as a second, everyday purchase in the same order.
Why order across all three, even in small quantities
None of these three collections needs to anchor an order the way Bali Beads or Chains do. Their value is in rounding out a line: a customer who buys one striking focal piece is a plausible second sale for a charm, a jhumka, or a stud pair in the same visit or the same order cycle. Since there's no fixed minimum order quantity, testing a small quantity across all three alongside your main order costs little and gives you real sell-through data before committing to volume in any one of them.
Browse Charms, Jhumke and Tops, and add whichever mix rounds out your line to your inquiry list.
With only two jhumka designs and one stud design in stock, retailers who want more variety can send a reference photo and request custom-made jhumke to their own spec.